Why Conductor bought Searchmetrics — Seth Besmertnik // Conductor
- Part 1 Why Conductor bought Searchmetrics — Seth Besmertnik // Conductor
- Part 2How Conductor integrates acqusitions — Seth Besmertnik // Conductor
- Part 3The future of SEO tooling — Seth Besmertnik // Conductor
Show Notes
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02:48Why Conductor decided to buy SearchmetricsConductor bought Searchmetrics to expand their global capabilities and better support global customers. Conductor is also now able to leverage the talent, technology, and data assets from Searchmetrics to achieve greater scale and provide a better overall experience for customers.
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06:10How Conductor and Searchmetrics will benefit from the acquisitionThe acquisition's aim is to fast-track the product roadmap, innovate at a faster pace, and enhance the product and service experience for all customers. Conductor will leverage Searchmetrics' European expertise, while Searchmetrics will receive increased US support.
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07:35Conductor's interest in Searchmetrics' data and technology assetsOver the past decade, Searchmetrics has harvested a significant dataset based on a variety of customers, ways of searching, and languages. In addition, insights from their popular "Content experience" feature will be incorporated into Conductor's development process.
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10:20The ideal timing of the Conductor and Searchmetrics consolidationSearchmetrics had reached a pivotal point where they were seeking a strategic change and a partnership with another company. In this pursuit, Conductor emerged as the ideal cultural match with its objective to drive innovation and expedite the product roadmap.
Quotes
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"Searchmetrics instantly gives Conductor significantly more global capabilities. We now have people who speak over 15 languages working at the company on a combined basis." -Seth Besmertnik, Founder, Conductor
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"What we're trying to do collectively between the two companies is to deliver a better experience, better product, and better service for all of our customers, and do it without asking for more money." -Seth Besmertnik, Founder, Conductor
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"The centerpiece of our strategy sits in innovation and product development. It's the biggest place where we invest money as a company." -Seth Besmertnik, Founder, Conductor
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"We think that the next 10 years of SEO, organic, and content are going to be bigger than the last. And companies need great technology to go and do this." -Seth Besmertnik, Founder, Conductor
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"Our sales team is the same size it was five years ago, even though the business is significantly bigger than we were five years ago. So we're very focused on our product strategy." -Seth Besmertnik, Founder, Conductor
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"Enterprises don't want to have 20 different tools. They want one thing that does it all. But they also want one thing that works amazingly well." -Seth Besmertnik, Founder, Conductor
- Part 1 Why Conductor bought Searchmetrics — Seth Besmertnik // Conductor
- Part 2How Conductor integrates acqusitions — Seth Besmertnik // Conductor
- Part 3The future of SEO tooling — Seth Besmertnik // Conductor
Up Next:
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Part 1Why Conductor bought Searchmetrics — Seth Besmertnik // Conductor
Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. Consolidation is a natural occurrence in all market categories, driven by the customers' desire for greater efficiency in accomplishing more tasks with fewer resources. Conductor’s recent acquisition of Searchmetrics is a prime example of how companies are proactively adapting to these market forces by consolidating resources and pursuing strategic partnerships. Today, Seth discusses why Conductor bought Searchmetrics.
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Part 2How Conductor integrates acqusitions — Seth Besmertnik // Conductor
Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. Successful integrations require careful planning, communication, and a focus on cultural alignment. Searchmetrics is Conductor’s second acquisition in 13 months, and they are applying lessons learned from their previous acquisition of ContentKing to make the transition as seamless as possible. Today, Seth discusses how Conductor integrates acquisitions.
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Part 3The future of SEO tooling — Seth Besmertnik // Conductor
Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. As the SEO industry advances and customers demand more efficiency, consolidation of tools and platforms will become increasingly prevalent. This trend is driven by a desire for streamlined solutions that can handle multiple tasks well. Today, Seth discusses the future of SEO tooling.
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